Insights

Is YouTube Social Media?

Although its components may be unsavory to some, YouTube should be the first thing a social media manager starts cooking.

Social Media /
By: Andrew Cassel

Confessions of a Higher Ed Job Seeker

Five key takeaways from a higher ed marketer actively seeking a change within the industry.

Higher Education Conferences to Attend in 2024

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

Resources

Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

Building a Content Strategy for Higher Ed

Building a Content Strategy for Higher Ed

Learn how your institution can implement a digital content strategy that will spark a connection with users and inspire action from prospective students, alumni, and donors.

Inbound Marketing for Higher Education

Inbound Marketing for Higher Education

Learn how Inbound marketing can empower Higher Ed marketers to attract the right people, convert prospective students, close applicants and delight alumni.

Higher Voltage

No One Asks What Students Actually Want – Catherine Friday

Kevin and Catherine delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.

Higher ed sucks. My institution is okay.

Erin and Teresa dive into the IHE’s annual president survey to determine if university presidents are being introspective enough about potential campus issues.

CBE Prepares Students for an AI-Driven Future – Paul LeBlanc

Erin and Teresa welcome SNHU President Paul LeBlanc to discuss AI, competency-based education and preparing students for a changing workscape.

Features

QuickFire: Kin Sejpal

19 questions with the University of Redlands’ VP of Marketing and Communications

Interviews /
By: Kevin Renton

How Much Is Caitlin Clark Worth to the University of Iowa?

The impact of the iconic women’s basketball player goes far beyond the court, and it will reach its crescendo over the next few weeks.

FAFSA Delays Cause Headaches for Students, Schools

Only time will tell if the one-year confusion for the ‘simplified’ federal aid form will yield long-term benefits.

FAFSA Update Headache: How’d We Get Here?

Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.

Jobs

Upcoming Events

New!

2024 AMA Symposium for the Marketing of Higher Education

For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event that paints a vibrant picture of the evolving higher education landscape. […]

November 10, 2024 @ 12:00 am
Register Today