Insights

Higher Education Conferences to Attend in 2024

Our tracker of virtual, in-person and hybrid higher education leadership conferences for the upcoming academic year.

Professional Development /
By: Volt

3 Steps for Investing in Online Education Marketing

NYU’s Anna Miller and Emily Irvin say if you’re not yet investing in collaborative marketing for online education, now’s the time to start.

The Power of Mentorship in Addressing Recruitment and Retention in Higher Ed

Mentorship programs can increase recruitment and forestall mass resignations if implemented correctly within higher ed leadership.

Marketing Direct Admissions: You Gotta Be Sticky

In the age of direct admissions, higher ed institutions must create value that resonates with purpose-driven Gen Alpha.

Resources

Data-Driven Marketing Maturity Assessment for Higher Ed

Data-Driven Marketing Maturity Assessment for Higher Ed

Every marketing and communications function is in a state of evolution, but sometimes it can be difficult to know where to focus next. Here’s where to start, and how to grow.

Building a Content Strategy for Higher Ed

Building a Content Strategy for Higher Ed

Learn how your institution can implement a digital content strategy that will spark a connection with users and inspire action from prospective students, alumni, and donors.

Inbound Marketing for Higher Education

Inbound Marketing for Higher Education

Learn how Inbound marketing can empower Higher Ed marketers to attract the right people, convert prospective students, close applicants and delight alumni.

Higher Voltage

Higher ed sucks. My institution is okay.

Erin and Teresa dive into the IHE’s annual president survey to determine if university presidents are being introspective enough about potential campus issues.

CBE Prepares Students for an AI-Driven Future – Paul LeBlanc

Erin and Teresa welcome SNHU President Paul LeBlanc to discuss AI, competency-based education and preparing students for a changing workscape.

It’s Time to Treat Social Media as an Adult – Jenny Li Fowler

Kevin Tyler welcomes MIT’s director of social media strategy to discuss her new book and social media’s impact on higher education marketing.

Features

FAFSA Update Headache: How’d We Get Here?

Attempts to simplify and eliminate inconsistencies in the federal aid forms has resulted in an unprecedented disruption to student financial aid offices.

Admissions /
By: Aila Boyd

4 Takeaways from the 2024 Cascade CMS User Conference

Admission website content sucks, but personalized, equitable content can increase access.

Architecture and the University: An Intersection of Form and Function

Universities are changing their internal spaces to match the way students live and learn.

In Praise of the Accelerated MA Program

Central Michigan University has revived a graduate program and catered to students in a way previously thought impossible.

Jobs

Upcoming Events

New!

2024 AMA Symposium for the Marketing of Higher Education

For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event that paints a vibrant picture of the evolving higher education landscape. […]

November 10, 2024 @ 12:00 am
Register Today