Forget all the negativity. These marcomm pros explain why they still adamantly believe in the purpose of higher ed — and its future.
In the age of AI, interpersonal skills, emotional intelligence and lived experience are essential assets and key differentiators for higher ed marketers.
Kean University’s marcomm team is using question-based heading structures, video content and faculty expertise to enhance visibility in LLM searches.
In her latest advice column, Jaime Hunt answers a question about authentic inclusive marketing and also counsels a leader whose team opposes a new project management tool.
The ever-evolving landscape of Name, Image and Likeness seems to finally have some guardrails in place. But interviewed insiders say it’s still just the early framework for what’s ahead.
Southern Utah University partnered with Concept3D and Localist Events to centralize calendars and improve permissions management.
Wilfrid Laurier University partnered with Clive to personalize content that attracts and retains students and increases alumni donations.
Duquesne University’s partnership with Campus Sonar illustrates how sharing relevant data and building trust can lead to success.
Saint Francis University’s decision to drop Division I athletics wasn’t just about sports — it was about mission, students, and trust.
Lindsay Daugherty unpacks how food insecurity, housing instability, and mental health challenges are reshaping higher ed’s responsibility to students — and why the future of enrollment depends on being “student ready.”
Paul Liebman, Chief Compliance Officer at Vanderbilt, shares lessons from the front lines of federal oversight and analyzes the bind that higher ed is in right now.
As higher ed adjusts to a new normal of volatility, Teresa and Erin open Season 4 of Trusted Voices with a call to action: Keep your eye on the big picture and roll up your sleeves to get the work done.
Growing collective contracts and sponsorship deals have university athletes — both men and women — raking in record paydays.
His $50 million contract is balanced against record enrollment, sold-out season tickets and a potential boost in marketing revenue.
Graduate employability matters, but college is also where students will hone the soft skills needed for the future.
Higher ed is confronting its male enrollment crisis with new strategies rooted in purpose, belonging — and masculine imagery. But is it working?
Independent colleges and universities are engines of opportunity, and their contributions to society have never been more needed. At the 2026 Presidents Institute, which will be held January 4–7, at […]
See how schools like NYU, Lehigh University, and the University of Pennsylvania are putting these UX design principles into practice to increase conversion and lead generation online.
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